FIXING AND REBUILDING A COACHING BUSINESS FROM THE INSIDE OUT

A full website rebuild, 43,000 contacts cleaned up, every broken automation fixed all inside GoHighLevel.

WEBSITE REBUILD CRM CLEANUP WORKFLOW FIXES CALENDAR SETUP EMAIL REDESIGN

AI Copywriting Engine Zero-Cost Provisioning Multi-Channel Lead Sync Live Sales Intelligence High-Ticket Nurture Funnels Automated CRM Scaling

ABOUT THE CLIENT

Invisible Horizons Coaching

Invisible Horizons Coaching helps executives and high-level professionals grow through focused, results-driven coaching. The business had done well but the systems behind it had not kept up. By the time they came to me, the tech was getting in the way more than it was helping.

They brought me in to go through their whole GHL account, fix what was broken, clean up what was a mess, and rebuild what was no longer working. The goal was simple make the system match the quality of the coaching they were delivering.

From building a new website from scratch to sorting through over 43,000 contacts in the CRM, I went through every part of the account and left it in a much better place than I found it.

Quick Stats

Contacts Cleaned and Organized

43,000+

Website Pages Built from Scratch

Broken Workflows Fixed

ALL

Booking Issues Sorted

100%

THE Challenge

Four things that were holding the Invisible Horizons Coaching business back.

Website Was Outdated

The site no longer looked like what the business had become. It was not getting bookings, did not work well on mobile, and did not reflect the level of coaching they were offering.

CRM Was a Complete Mess

Over 43,000 contacts were sitting in the account with no tags, no segments, and no way to tell who was who. Running any kind of targeted campaign was nearly impossible.

Automations Were Breaking

Workflows had built up over time with errors, conflicts, and broken steps. The system was meant to save time but it was causing problems instead.

Calendars Were Unreliable

Booking was inconsistent, reminders were not going out properly, and the whole scheduling experience was frustrating for both the team and their clients.

THE Solution

Five fixes that turned the whole account around.

WEBSITE REBUILD — 5 Pages Built from Scratch

I rebuilt the whole website from zero with a clean 5-page structure. Every page had one job get the visitor to book an Executive Diagnostic. New branding, proper mobile layout, cleaner navigation, and a call to action that actually made sense on every page.

Business Impact

Modern site that matches the brand
Built to get bookings, not just look good
Fully optimized for mobile, ipad and desktop

Old Site Reviewed

Current pages and issues audited
New Structure Planned

Sitemap and layout mapped out
5 Pages Built

All core pages designed and built
Mobile Tested

Verified across screen sizes
Calls to Action Added

Conversion buttons placed on every page
Site Goes Live

Published and ready for visitors

CRM CLEANUP 43,000 Contacts Organized

I went through all 43,000 contacts, built a tagging system from scratch, grouped contacts by where they came from and how active they were, and removed anything that did not need to be there. The CRM went from something no one wanted to touch to something the team could actually use.

Business Impact

43,000 contacts cleaned and tagged
Contacts grouped by source and activity
Old and duplicate data removed
Easy to run campaigns now

All Contacts Reviewed

Existing database audited
Tagging System Built

Structure created for organizing contacts
Contacts Segmented

Grouped by tags and criteria
Old Data Removed

Duplicates and dead contacts cleared
CRM Clean and Ready

Fully organized and up to date

All Contacts Reviewed

Existing database audited
Tagging System Built

Structure created for organizing contacts
Contacts Segmented

Grouped by tags and criteria
Old Data Removed

Duplicates and dead contacts cleared
CRM Clean and Ready

Fully organized and up to date

CRM CLEANUP 43,000 Contacts Organized

Business Impact

43,000 contacts cleaned and tagged
Contacts grouped by source and activity
Old and duplicate data removed
Easy to run campaigns now

WORKFLOW FIXES Every Automation Reviewed

I went through every single workflow in the account. Broken steps got fixed, ones that were fighting each other got removed, trigger logic was tidied up, and everything got a clear name so the team could find what they needed without guessing.

Business Impact

No more broken automations
Conflicts between workflows removed
Triggers working the right way

All Workflows Reviewed

Existing automations audited end to end
Broken Steps Fixed

Faulty actions corrected
Conflicts Removed

Overlapping automations resolved
Triggers Cleaned Up

Redundant and unused triggers removed
Naming Sorted

Workflows labeled clearly and consistently
System Runs Clean

Fully organized and error-free

CALENDAR SETUP - Booking Made Reliable

I sorted out the whole calendar setup. Sync issues were fixed, the configuration was made simpler, reminders were set up properly, and booking became a smooth experience for everyone involved.

Business Impact

Calendars syncing without issues
Reminders going out on time
Booking experience much smoother
Less admin work around scheduling

Calendar Issues Found

Existing setup audited for errors
Sync Fixed

Calendars connected correctly
Reminders Set Up

Automated alerts configured
Booking Flow Tested

End-to-end booking verified
Scheduling Running Clean

Fully synced and error-free

Calendar Issues Found

Existing setup audited for errors
Sync Fixed

Calendars connected correctly
Reminders Set Up

Automated alerts configured
Booking Flow Tested

End-to-end booking verified
Scheduling Running Clean

Fully synced and error-free

CALENDAR SETUP - Booking Made Reliable

I sorted out the whole calendar setup. Sync issues were fixed, the configuration was made simpler, reminders were set up properly, and booking became a smooth experience for everyone involved.

Business Impact

Calendars syncing without issues
Reminders going out on time
Booking experience much smoother
Less admin work around scheduling

LEAD MAGNETS AND EMAIL REDESIGN

I turned their downloadable resources into proper lead magnets with forms and automatic email delivery, so every download brought someone into the CRM. I also redesigned the email templates with a cleaner layout, better mobile display, and proper compliance in place.

Business Impact

Resources now capture leads on their own
Emails look good on every device
Compliance sorted out properly
Strong base for future email campaigns

Resources Reviewed

Existing assets and content audited
Forms Set Up

Lead capture forms built and configured
Auto Email Delivery Built

Sequence triggers on form submit
Templates Redesigned

Emails styled with fresh branding
Campaign Ready to Go

Fully built and set to launch

Before / After

A broken account. A clean one. Here is what changed.

Before

Outdated Site That Was Not Getting Bookings

✦ After

Clean 5-Page Site Built to Convert Visitors

Before

43,000 Contacts With No Tags or Structure

✦ After

43,000 Contacts Cleaned, Tagged, and Sorted

Before

Workflows Full of Errors and Conflicts

✦ After

All Automations Fixed and Running Properly

Before

Calendar Booking Unreliable and Messy

✦ After

Booking Smooth and Reminders Going Out on Time

Before

Resources Sitting There, Not Capturing Leads

✦ After

Resources Now Bring People Into the CRM

Before

Email Templates Old and Hard to Read on Mobile

✦ After

Emails Redesigned and Working Well on All Devices

The Results

The numbers behind the build

Contacts Cleaned and Organized

0K+

Automation Conflicts Removed

Booking Issues

Resolved

Lead Capture

Live

Website Pages Rebuilt

Email Templates

Redesigned

The Results

The numbers that came out of the work.

Contacts Cleaned and Organized

0K+

Automation Conflicts Removed

Booking Issues

Resolved

Lead Capture

Live

Website Pages Rebuilt

Email Templates

Redesigned

What Debbie Radish-Respess Had to Say

"Muhammad is phenomenal! He's responsive and a real expert in GHL. He's fixed a lot of the issues I had when I initially set up my GHL and provided additional solutions that I had not thought of! Highly recommend!!"